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Cohort Analysis
The dataset below gives a random sample of approximately 5,000 customers of a fictional software company. The formulas tabulate the start date of each customer, as well as the number of months away from the start date that the customer was last active in the company’s software. The cohort analysis below is a wonderful tool to differentiate between different cohorts based on time. Note that other cohort segments can split samples by other characteristics than time.
The result is that the ARPU is $ 27.32 and the Net Revenue per user is $25.32.
Here are the Findings
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